Process:

The primary goal of the event's visual identity was to create a cohesive yet distinct look for the various event types, allowing the audience to easily recognise and differentiate them while maintaining a unified brand. Each event needed to feel like part of the same family while standing out individually.

The branding had to be both visually striking and adaptable for use across multiple digital platforms, including Instagram, LinkedIn, Twitter, Eventbrite, and physical assets like presentation decks, banners, and merchandise.

Since many of the assets would heavily feature key event details—such as titles, speakers, dates, and locations—the graphics needed to balance aesthetics with practicality, ensuring they enhanced the information without overshadowing it.

The name "Dojo," traditionally known as a space for immersive learning in Buddhist temples, served as the inspiration for the design. This symbolised the exchange of knowledge within the tech community. The circular shape associated with this practice became the central design element for three of the five events named "Dojo." The circular designs evolved to reflect each event's theme, such as "playlist" or "chats."

For the other two events, I maintained the same visual language but incorporated different themes. "Insights" referenced the cerebral cortex to represent knowledge, while "Summit" evoked the idea of reaching new heights. Light gradients were introduced to provide each event type with its own distinct color palette, ensuring that the branding remained fresh and engaging, even when multiple events were posted on digital platforms.